Bywa, an upcoming fine dining restaurant in Lisbon, aims to provide an unparalleled customer experience through a captivating fusion of Jamaican and Polish culinary traditions. The mission is to deliver a unique and indulgent dining experience that exudes luxury and warmth, astonishing and delighting guests with an extraordinary and exclusive discovery. Bywa strives to create an atmosphere where patrons feel welcomed, pampered, and also have the opportunity to learn.

In close collaboration with the Bywa team, we embarked on developing their visual brand, focusing on how they wished to be perceived. Inspired by the fusion of these two vibrant cultures, our aim was to create a strong, minimalistic, and organic visual identity that also encompassed an air of mystery. It was crucial for Bywa that their brand recognition extended beyond their cultural heritage. We were presented with the challenge of alluding to the essence of the culinary fusion and blending without being overly explicit in the brand characteristics. Through careful consideration, we worked on finding a delicate balance that remained subtle yet captivating, allowing the brand elements to evoke the essence of Bywa's unique culinary blend.